Gatorade is throwing it back to their classic “Is It In You?” slogan from the ’90s and ’00s in their latest campaign, which marks their 60th birthday. Talk about a nostalgic throwback!
The centerpiece? A killer 60-second spot narrated by none other than Kendrick Lamar (yep, the 22-time Grammy winner) with his track “Peekaboo” setting the vibe. It kicks off with that classic Gatorade shower moment after the Eagles’ Super Bowl win before featuring a parade of sports stars like Clark, Wilson, Tatum, Dončić, and Sanders.
“How much are you willing to lose?” Kendrick asks, before diving into the origin story of Gatorade, born back in 1965 for the Florida Gators. He wraps up with the money line: “So how much sweat are you willing to lose? That’s how you know how much you’re willing to win.” Boom.
Fun fact: Kendrick actually shows up in the ad himself—the first musician ever to appear in Gatorade’s creative. This partnership comes fresh off his Super Bowl halftime show (the most-watched of all time!) and as he launches his Grand National Tour. Smart move by Gatorade to tap into culture and build some serious fan loyalty.
The campaign, cooked up by TBWA/Chiat/Day LA, isn’t stopping there—there’s a 30-second spot dropping next week, plus more videos and local market takeovers featuring Gatorade’s athlete crew.
9dw8if
I enjoy gathering utile information , this post has got me even more info! .
Great site. Lots of useful information here. I¦m sending it to several pals ans also sharing in delicious. And of course, thank you for your sweat!
Very interesting points you have remarked, appreciate it for posting.
Cheers mates! Gave 8qbetcom a shot and registration seemed to require a few extra details! After doing that, games seemed smooth to load and use. check it here: 8qbetcom
Yay google is my queen assisted me to find this great website ! .
Hello, you used to write great, but the last several posts have been kinda boring… I miss your super writings. Past several posts are just a bit out of track! come on!
WONDERFUL Post.thanks for share..more wait .. …
If you’re looking for y888 game info, y888game has got you covered. Found exactly what I needed without any annoying redirects. Jump in at y888game!
I grabbed the 100jiliapp on my phone. It’s quick, doesn’t hog my battery, and the games load fast. Perfect for killing time during my commute.
You could definitely see your expertise in the work you write. The sector hopes for even more passionate writers such as you who aren’t afraid to say how they believe. At all times go after your heart.
Simply want to say your article is as astonishing. The clarity in your post is just nice and i could assume you are an expert on this subject. Well with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please continue the rewarding work.
Downloaded the phwin88app, pretty smooth on my phone. Easy to use, games seem alright. Good for a quick game on the go. Get the app here: phwin88app