Ally’s new WNBA partnership isn’t just another corporate sponsorship—it’s a slam dunk for their brand values! The financial services company is doubling down on women’s sports while other brands might be backing away from DEI commitments amid political pressures.
“Partnering with the WNBA is more than just a sponsorship; it’s a statement Ally has been intent on making for quite some time,” boasted Andrea Brimmer, Ally’s marketing chief. Translation: They’re putting their money where their mouth is!
Ally now joins the league’s “Changemakers” squad alongside heavy hitters like AT&T, Google, and Nike—all brands looking to empower women through sports. This partnership helps Ally reach its “50/50 Pledge” (splitting media dollars equally between men’s and women’s sports) a full year ahead of schedule. Talk about overachieving!
They’ve also snagged UConn superstar and #1 draft pick Paige Bueckers as a brand ambassador. She’s already featured in their cheeky “That’s A ‘Savings’ Bucket!” social media campaign. Bueckers is also reportedly signing with the player-owned Unrivaled league, which raked in over $27 million in its rookie season.
As for perks, Ally will present WNBA All-Star Voting, sponsor the league’s first-ever “Rivals Week” in August, launch fan activations at WNBA Live, and slap their logo on All-Star jerseys. Not too shabby for a financial services company looking to bank on women’s sports!